In October 2011, the overall sales volume of China's construction machinery industry did not change. Among them, sales of excavators dropped by 29.92% compared with the same period last year, and sales of bulldozers dropped by 21.34% compared with the same period last year. In 2011, under the influence of national macroeconomic regulation and control, the credit crunch policy caused some construction projects to slow down and some of the projects that were originally planned to start postponed. At the same time, consumers were affected by the credit crunch policy, and the cost of purchasing machinery reduced, resulting in lower demand for construction machinery. Although the construction machinery market is facing severe challenges, China's economic growth momentum is still strong. In the coming period, China's construction machinery industry is still in a period of rapid development, especially in the field of crawler crane industry. The national development and Reform Commission issued the guidance catalogue of industrial structure adjustment (2011 Edition) clearly pointed out that 400 ton and above crawler cranes are selected as "encouraging products" as new industries, and the prospects of crawler cranes are promising.
In the first three quarters of 2011, China's heavy truck industry sold 712 thousand vehicles. The development of heavy truck market is coming down.
First, in the increasingly stringent industrial policy, the state has issued a lot of laws and regulations in terms of safety, environmental protection, energy conservation and other aspects, and at the same time, there is a more stringent trend in implementation. The formulation and implementation of these regulations will increase the technical requirements of the heavy truck industry, and at the same time, the cost of products will be further improved.
Two is the increasingly fierce market competition. China's truck market has already faced the global competition pattern. Although the market share of the local brands in China's heavy truck industry occupies a large proportion, this does not mean that the future pattern will always be maintained, the improvement of product technology and the reduction of localization manufacturing cost will all change the competitive environment of the heavy truck industry in the future.
With the continuous development of crane industry, more and more enterprises join in the crane industry. Gao pointed out that the risks of construction machinery include technical risk, supply and demand risk and economic fluctuation risk. At present, the core technology of some construction machinery products is mainly reflected in the overall design and technology integration. If the enterprise can not timely research and develop new technology, new technology and new products, meet the market demand, the product may be faced with the risk of being eliminated.
Because of the fierce competition in the construction machinery industry in China, especially the international construction machinery giants enter China's market. Compared with foreign competitors, there is still a big gap between Chinese enterprises in terms of product category, R & D strength, technology level, capital size and brand influence. In addition, the fluctuation of world economy will also bring certain uncontrollable risks to the industry. As an investment driven industry of infrastructure projects, the construction machinery industry will slow down the growth of the national economy and invest in the scale of fixed assets.